The four: the hidden DNA of Amazon, Apple, Facebook, and Google

The four

Who are these companies and why write about them?

Amazon

How Amazon became the most disruptive firm in the largest economy

Apple

Tech goes luxury

Facebook

Love is key to longevity and great advertising

Google

Our modern-day god

Lie to me

The four and funny business

Business and the body

All businesses appeal to one of three organs

The t-algorithm

What it takes to get to a trillion

The fifth horseman

Who will be next?

The four and you

Follow your talent, not your passion

After the horsemen

Where are the four taking us?

Acknowledgments

Illustration credits

Notes

Index.