Consumer behavior and the practice of marketing

Book Cover
Author
Runyon, Kenneth E
Publisher
Merrill Pub. Co
Publication Date
c1987
Language
English
Book
 Show Edition
On Shelf
Salem State University - Stacks
HF 5415.3 .R86 1987
1 available
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Place Hold

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Subjects

Subjects
Consumer behavior
Marketing research
Motivation research (Marketing)

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Contributors
Stewart, David W
ISBN
9780675204637

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