The truth about green business

Introduction

Part I. The Truth About Green Business

Truth 1. What is a green business?

Truth 2. Why green your business?

Truth 3. How to approach greening your business

Truth 4. Why now?

Truth 5. Climate change and your business

Part II. The Truth About Green Strategy

Truth 6. Profit and purpose

Truth 7. How green is good enough?

Truth 8. Green regulations

Part III. The Truth About Green Operations

Truth 9. Secrets hiding in plain sight

Truth 10. Eco-efficiency: Good for business and the environment

Truth 11. Waste? Not! Eliminating non-product

Truth 12. EcoAudits can guide your course

Truth 13. Running lean and green

Truth 14. Carbon footprinting

Truth 15. Reducing your carbon footprint

Part IV. The Truth About Green Marketing

Truth 16. Green branding and messaging

Truth 17. Creating strong Ecolabels

Truth 18. Green marketing claims

Truth 19. Reaching conscious consumers

Part V. The Truth About Green Products and Services

Truth 20. What makes a product green?

Truth 21. Product take-back

Truth 22. Product to service

Truth 23. What makes a service green?

Part VI. The Truth About Green Design

Truth 24. Biomimicry-learning from life

Truth 25. Reducing your product footprints

Truth 26. Cradle to cradle

Truth 27. Design with nature

Truth 28. Innovation is at the heart of greening

Part VII. The Truth About Green Procurement

Truth 29. Environmentally preferable purchasing

Truth 30. Supply chain management and partnerships

Truth 31. Supplier scorecards

Truth 32. Clearing the rising bar

Part VIII. The Truth About Green Buildings

Truth 33. LEED standards for green buildings

Truth 34. The cost of green building

Truth 35. Green buildings improve productivity

Truth 36. Integrative design for green building

Part IX. The Truth About Green IT

Truth 37. Computers and electronics

Truth 38. Creating more efficient data centers

Truth 39. How IT can drive greening

Part X. The Truth About Green Management

Truth 40. Engaging employees

Truth 41. Engaging stakeholders

Truth 42. Keeping score

Truth 43. Employee incentives

Truth 44. Environmental management systems

Part XI. The Truth About Green Finance

Truth 45. Profit, value, and risk

Truth 46. Reality-based accounting

Truth 47. Investing in green and attracting green investment

Truth 48. Carbon trading and offsets

Truth 49. Fiduciary duty

Part XII. The Truth About Green Futures

Truth 50. Certainty in the face of uncertainty

Truth 51. Scenario planning

Truth 52. Future proofing

Appendix A References

Acknowledgments

About the Author

Appendix B Resources