Pt. I: Consumers and the environment
How many simple things do people need to do to save the planet?
Media makes the message : garbage as a case study
The real impact of household consumption
Pt. II: Priorities for personal action
Avoiding high-impact activities
Seven rules for responsible consumption
What you can ask government to do
Epilogue : from Walden to Wal-Mart : consumers and their critics / Susan Strasser
Appendixes: Research methods and results ; Resources for environmentally concerned citizens.