Aim for greater roi: the activation imperative method
Broadcast, billboards, branding, and more
Start with the shopper (marketing)
Connecting with digital, social, and mobile
Come and get it: content and in-bound marketing
The importance of being direct (database and CRM, too)
Join us: the world of participation and promotion marketing
Now a word from your sponsor(ships)
Build your relationship(s) with PR and brand journalism
Aim for optimal activation.