Reading television texts : the postmodern language of advertising / Mary Cross
When foreign sells : exotica in American TV ads of the eighties and nineties / Elise Salem Manganaro
Some versions of the pastoral : myth in advertising; advertising as myth / Martin Green
"We bring good things to life" [and] "We're always there" : the adworld of GE / Harry Keyishian
Love and liqueur : modernism and postmodernism in advertising and fiction / Walter Cummins
Man has fallen and he can't get up : an essay on postmodernism and advertising / Roger Koppl
Burroughs and advertising : fractured language, fractured time, fractured image as the universal language / Michael B. Goodman
The selling of gender identity / Judith Waters and George Ellis
Advertising as educator / Donald W. Jugenheimer
The betrayal of the media / Chester St. H. Mills and Rebecca A.Chaisson.
