Social media for creative libraries

An introduction to social media

Authority checking

Guiding tools

Current awareness and selective dissemination of information resources

Presentation tools

Teaching and training

Communication

Marketing and promotion : the groundwork

Marketing and promotion : the practicalities

Creating a social media policy.

Title page; Contents; List of figures; Preface; 1 An introduction to social media; So what is 'social media'?; Complexity and simplicity; Cloud-based versus computer-based; Browser-based or installed software; Solitary or crowd-based; Communication; Where is data now?; Validating content; Control through the website, or dispersed; Web/internet/social search; Information tracked down, or brought to us; Getting it right or getting it quickly; Connection speeds and storage costs; Our roles; Web 1.0 was about limitations, social media is about freedom; Summary; 2 Authority checking; Introduction.

FacebookTwitter; LinkedIn; Google properties; Blogs; Other ways to check authority; Summary; URLs mentioned in this chapter; 3 Guiding tools; Introduction; Home or start pages; Pearltrees; Google customized search engines; Bookmarking packages; Blending bookmarks into a social media strategy; Summary; URLs mentioned in this chapter; 4 Current awareness and selective dissemination of information resources; Introduction; Let the networks take the strain!; Tablet-based applications; Web-based curation tools; News curation by e-mail; Summary; URLs mentioned in this chapter; 5 Presentation tools.

IntroductionAdditions to PowerPoint; Prezi; Interactive presentations; Timeline packages; Easy-to-create presentations; Animated presentations; Summary; URLs mentioned in this chapter; 6 Teaching and training; Introduction; Screencasting; Screencapture; Interactive training: Google+ Hangouts; Interactive training: other resources; MOOCs; Advantages and disadvantages of e-learning; Summary; URLs mentioned in this chapter; 7 Communication; Introduction; 'Just the facts'; Twitter; Facebook; LinkedIn; Google+ communities; Blogging; Chat rooms; Wikis; Sticky note software; Google Docs.

Distributing your contentSummary; URLs mentioned in this chapter; 8 Marketing and promotion

the groundwork; Introduction; Blending your social media presences; Getting past the organization roadblock; Search engine optimization (SEO); Location; Consumer rather than creator; Monitoring tools; Summary; URLs mentioned in this chapter; 9 Marketing and promotion

the practicalities; Introduction; Images; Photographic manipulation; Make images more exciting; Infographics; Podcasting; Video; Augmented reality; Summary; URLs mentioned in this chapter; 10 Creating a social media policy.

IntroductionWhy an organization needs a social media policy; Defining social media; Social media policies for specific tools; Personal versus professional; The chain of command; Dealing with criticism; Do's and don'ts; Legal issues; How often should a policy be reviewed?; Summary; URLs mentioned in this chapter; APPENDIX Social media disasters; United Breaks Guitars; Never seconds; Tweeting from the wrong handle; Employees being stupid; Turning a negative into a positive; Watch the news, don't just react to it; Don't pick a fight with the internet!; Summary; Index.