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Natural prophets: from health foods to whole foods : how the pioneers of the industry changed the way we eat and reshaped American business
Natural prophets: from health foods to whole foods : how the pioneers of the industry changed the way we eat and reshaped American business
Author
Dobrow, Joe
Publisher
Rodale
Publication Date
2014.
Language
English
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Table of Contents
From the Book
The milkman or the cow
A few gnarly pieces of fruit
The rise of the high-minded idealists
The Boulder mafia
Spontaneous combustion
Land of opportunism
Cult of competition
Dueling business models
From co-op to co-optation to clout.
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Subjects
Subjects
History
Natural foods industry
Natural foods industry -- United States
Natural foods industry -- United States -- History -- 20th century
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ISBN
9781623361792
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