Branding yourself: how to use social media to invent or reinvent yourself

I Why should I care about self-promotion : Welcome to the party ; How do you fit in the mix?

II Your network is your castle-build it ; Blogging : telling your story ; LinkedIn : networking on steroids ; Twitter : sharing in the conversation ; Facebook : developing a community of friends ; Say cheese : sharing photos and videos ; Other social networking tools ; Googling yourself : finding yourself on search engines ; Bringing it all together : launching your brand ; Measuring success : you like me, you really like me!

III Promoting your brand in the real world : How to network : hello, my name is ... ; Public speaking : we promise you won't die ; Getting published : I'm an author ! ; Personal branding : using what you've learned to land your dream job.