Teaching sport management: a practical guide

Preface

Acknowledgments

Chapter 1. Teaching Sport Management

Sport Management Today

What Is Sport Management?

Evolution of Sport Management Programs of Study

Accreditation and Sport Management

Learning Goals

Building on Prior Knowledge

Course Activities: Issues of Consistency and Duplication

Assessment Activities

Engaging Students

Integrating Technology Tools

Guide to Incorporating Technology Into the Sport Management Curriculum

New Territory: Web-Enhanced Courses

Questions to Consider

Chapter 2. Teaching Activities: Foundation of Sport Management

Sport Leadership

Activity I. Sport Management Interest Group Formation

Activity II. Effective Management and Leadership

Activity III. Successful Managers

Activity IV. Current Leaders in the Sport Management Industry

Activity V. Campus Leaders in Sport and Athletics

Internships and Careers

Activity I. Internship Discovery

Activity II. Internship Poster Presentation or Virtual Poster Presentation

Activity III. Portfolio Reflection-Internship Discovery

Strategic Planning

Activity I. Sport Business Research

Resume Writing

Activity I. Who Am I?

Activity II. Feedback

Activity III. Revisions

Activity IV. Interview Questions

Activity V. The Interview

Questions to Consider

Chapter 3. Teaching Activities: Sport Organization Management and Administration

Sport Organization Management and Administration

Activity I. Formation of Institution

Activity II. Conference Affiliation

Activity III. Mission Statement Development

Activity IV. Schedule Development

Activity V. Travel Needs

Activity VI. Contract Signing

Activity VII. Contest Management

Activity VIII. Playing the Games

Activity IX. State of Athletics

Activity X. Off-Season Tournament Development

Activity XI. Hiring Plan

Activity XII. Written Institutional Policies and Procedures

Activity XIII. Website Development

Activity XIV. Professional Presentation

Questions to Consider

Chapter 4. Teaching Activities: Financial Management

Organization of Lecture and Class Discourse

Class Discussion

Activity I. Interview With a Financial Manager in Sports

Activity II. Budget Creation and Decision-Making Simulation

Activity III. Budget Creation and Analysis

Activity IV. Stock Market Awareness

Activity V. Stock Ownership

Activity VI. Financial Management Group Work

Activity VII. Business Plan Creation and Analysis

Advanced Topics in Sport Management

Activity I. Examining Leagues

Activity II. League Think

Activity III. Comparison of National Versus International Leagues

Questions to Consider

Chapter 5. Teaching Activities: Sport Marketing and Sport Sponsorship

Sport Marketing Sectors of Sport Management

Activity I. Sport Product or Service Invention

Activity II. Sport Sponsorship Event Creation From start to Finish

Activity III. Sport Promotion Success or Failure

Activity IV. Sport Personalities and Marketing

Activity V. Impact of Sport Products on the Industry

Activity VI. Change the School Mascot

Activity VII. Adopt a Team

Activity VIII. Advertisements and Sport: An Interactive Project

Activity IX. Charitable Causes and Sport

Activity X. Creation of a New Intramural League

Activity XI. Online Discussion Board Technology

Activity XII. Student Summary and Thoughts

Activity XIII. Careers in Sport Marketing

Activity XIV. Branding and Slogan Competition

Activity XV. Create a Publicity Campaign

Activity XVI. Professional Athletes and Endorsements

Questions to Consider

Chapter 6. International Perspective on Sport Management

Case Study Analysis

Activity I. Journal Presentation-Global Landscape Q & A

Activity II. International Marketplace

Activity III. Globalization of Professional Sport

Activity IV. Debates

Questions to Consider

Chapter 7. Legal Aspects of Sport

Legal Aspects

Activity I. Competency Statements

Activity II. Sport Law Professional Portfolio

Activity III. Topics of Study in the Legal Domain

Activity IV. Legal Debates

Activity V. Legal Case Study Debates

Activity VI. Legal Brief

Activity VII. Research in Sport Law

Activity VIII. Sport Governing Bodies

Activity IX. Sport Governance Research

Questions to Consider

Chapter 8. Teaching With Technology

Technology and Sport Management

Electronic Portfolio Implementation

Getting Started: From a Professor's Perspective

Getting Started: From a Student's Perspective

Student Needs

Troubleshooting

e-Portfolio: Course Materia

Starting the e-Portfolio Process

Sample Contents for e-Portfolios: Introductory Sport Management Course

e-Portfolio Presentation

Learner-Centered Teaching

Tools of the Industry

Questions to Consider

Chapter 9. Outcomes Assessment

Assessment Defined

Program Goals and Mission

Outcomes for the Sport Management Major

Student Learning Outcomes

Assessment Tools for Sport Management

Student Evaluations and Course Objectives:

Informal Process of Evaluation

Sport Management Faculty United

Questions to Consider

Chapter 10. Putting It All Together

Course Syllabus: Where to Start?

Course Content

Online Course Development

Course Introduction

Faculty Welcome Message

Course Objectives

Topical Outline

Rubric for Discussion Forum Participation

Due Dates and Due Times

Organizing Course Materials

Advising Responsibilities

Registration Process

Progress Reports

Mentoring Students

Office Hours

E-Mail Correspondence

Value Added: Speaker Series

Background Information on Guest Speaker

Student Engagement During Guest Speaker Presentation

Speaker Series Review

Exit Interviews

Sport Management Today and Beyond

Index

Photo Credits