Back to top
View the classic catalog.
Languages & Display
English
Español
Display
Salem State University Frederick E. Berry Library
Dark Mode
Navigation
Research Tools & Collections
Help & Services
Spaces & Technology
About the Library
Sign in
Your Account
Library Home Page
Library Hours & Location
Get Library Help
Contact a Librarian
Book a Study Room
About Course Reserves
Submit ILL Request
Change Catalog
Help
Display Options
Languages
English
Español
Sign Out
Look for
Keyword
Title
Start of Title
Series
Author
Subject
Call Number
Advanced Search
in Library Catalog
in Online Collection
in Lists
in Combined Results
Search
Browse
»
Sticky marketing: why everything in marketing has changed and what to do about it
Sticky marketing: why everything in marketing has changed and what to do about it
Author
Leboff, Grant
Publisher
Kogan Page
Publication Date
2011
Language
English
Book
Show Edition
Available from another library
Where is it?
See Full Copy Details
Place Hold
Add to List
SHARE
Description
Loading Description...
NoveList
Published Reviews
Table of Contents
From the Book
pt. 1. Prologue. pt. 2. Setting the scene. Printing press to internet
Scarcity to abundance
Transactions to engagement
pt. 3. Developing an effective marketing strategy. Benefits to problems
Products to experiences
Unique selling point to customer engagement points
pt. 4. Communicating the message. Messages to conversations
Image to reputation
Controlling to sharing.
Excerpt
Loading Excerpt...
Author Notes
Loading Author Notes...
Subjects
Subjects
Information technology
Information technology -- Social aspects
Internet marketing
Marketing
Social aspects
More Details
ISBN
9780749460518
9780749460501
Staff View
Loading Staff View.
Loading, please wait
...