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Consumer boycotts: effecting change through the marketplace and the media
Consumer boycotts: effecting change through the marketplace and the media
Author
Friedman, Monroe
Publisher
Routledge
Publication Date
1999
Language
English
Book
Show Edition
On Shelf
Salem State University - Stacks
HF 5415.32 .F75 1999
1 available
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Published Reviews
Table of Contents
From the Book
Consumer boycott basics
Factors affecting boycott success
Labor boycotts
Consumer economic boycotts
Minority group initiatives : African American boycotts
Boycott initiatives of other minority groups
Boycotts by religious groups
Ecological boycotts
Consumer "buycotts"
Boycott issues and tactics in historical perspective.
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Subjects
Subjects
Boycotts
Consumer behavior
Consumer complaints
Consumer satisfaction
Electronic books
More Details
Contributors
ProQuest (Firm)
ISBN
9780415924566
9780203900406
041592457
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