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The mass marketing of politics: democracy in an age of manufactured images
The mass marketing of politics: democracy in an age of manufactured images
Author
Newman, Bruce I
Publisher
Sage Publications
Publication Date
c1999
Language
English
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Table of Contents
From the Book
The impact of marketing on democracy
From party politics to mass marketing
The ABC's of marketing
The information highway
Strategy
The art of crafting an image
The permanent campaign
The solution.
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Author Notes
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Subjects
Subjects
Democracy
Democracy -- United States
Election
Electronic books
Marketing
Marketing -- United States
Political campaigns
Political campaigns -- United States
Politics and government
Presidents
Presidents -- United States -- Election
United States -- Politics and government -- 20th century
More Details
Contributors
ProQuest (Firm)
ISBN
9780761909583
9781452263649
9780761909590
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