From the Book - Second edition
Chapter 1. The role of social media marketing
Chapter 2. Goals and strategies
Chapter 3. Identifying Target Audiences
Chapter 4. Rules of engagement for SMM
Chapter 5. Social media platforms and social networking series
Chapter 7. Content creation and sharing: Blogging, streaming video, podcasts, and webinars
Chapter 8. Video marketing
Chapter 9. Marketing on photo sharing sites
Chapter 10. Discussion, news, social bookmarking, and Q&A sites
Chapter 11. Content marketing: Publishing articles, white papers, and e-books
Chapter 12. Mobile marketing on social networks
Chapter 13. Social media monitoring
Chapter 14. Tools for managing the social media marketing effort
Chapter 15. Social media marketing plan
Appendix: XYZ Coffee Company social media marketing plan.
