Introduction / Yu-Li Liu and Robert G. Picard
pt. 1. Policy issues. Digital television and switchover policies in Europe / Petros Iosifidis
Television on the internet: challenges for audiovisual media policy in a converging media environment / Peggy Valcke and Jef Ausloos
Making TV accessible in the 21st century / Peter Looms
Next-generation television and the migration from channels to platforms / Rob Frieden
New media policy: the redistribution of voice / Amit Schejter and Noam Tirosh
pt. 2. Policy issues: country study cases. Policy implications from the changing market environment including convergence between telecommunication services and broadcasting services / Yasu Taniwaki
Reconsidering the telecommunication and media regulatory framework in Taiwan: using the newly emerging media as examples / Yu-Li Liu
Japan's legislative framework for telecommunications: evolution toward convergence of communications and broadcasting / Yoko Nichioka and Minoru Sugaya
The impact of digital convergence on the regulation of new media in Korea: major issues in new media policy / Euisun Yoo and Hyangsun Lee
Fine-tuning the competitition: the case of Singapore's cross-carriage rule in ending content exclusivity / Mabel Tan and Peng Hwa Ang
Inverse intranet: the exceptionalism of online media policies in China / Miklos Sukosd
pt. 3. Marketing strategies. Digital media and the roots of marketing strategy / Robert G. Picard
Digital media, electronic commerce, and business model innovation / Richard A. Gershon
Cross-media marketing strategies / Bernd W. Wirtz, Philipp Nitzsche, and Linda Mory
Marketing communications with networked consumers and negotiated relationships / Edward C. Malthouse and Don Schultz
Marketing self-branding strategies for social presence in digital media / Robert Pennington
pt. 4. Marketing strategies: country case studies. Technology and competition in U.S. television: online versus offline / Ryland Sherman and David Waterman
Multiscreen services: user-centric marketing strategies / Donghee Shin.
