Back to top
View the classic catalog.
Languages & Display
English
Español
Display
Salem State University Frederick E. Berry Library
Dark Mode
Navigation
Research Tools & Collections
Help & Services
Spaces & Technology
About the Library
Sign in
Your Account
Library Home Page
Library Hours & Location
Get Library Help
Contact a Librarian
Book a Study Room
About Course Reserves
Submit ILL Request
Change Catalog
Help
Display Options
Languages
English
Español
Sign Out
Look for
Keyword
Title
Start of Title
Series
Author
Subject
Call Number
Advanced Search
in Library Catalog
in Online Collection
in Lists
in Combined Results
Search
Browse
»
Brand esSense: using sense, symbol and story to design brand identity
Brand esSense: using sense, symbol and story to design brand identity
Author
Gains, Neil
Publisher
Kogan Page Limited
Publication Date
[2014]
Language
English
Book
Show Edition
On Shelf
Salem State University - Stacks
HF 5415.1255 .G35 2014
1 available
Where is it?
See Full Copy Details
Place Hold
Add to List
SHARE
Description
Loading Description...
NoveList
Published Reviews
Table of Contents
From the Book
The reality of perception
The senses close up
Sensing from a distance
Symbols and signs
Story and archetypes
Using archetypes in branding
Finding the esSense of your brand
Applying the esSense framework.
Excerpt
Loading Excerpt...
Author Notes
Loading Author Notes...
Subjects
Subjects
Branding (Marketing)
Brand name products
Corporate image
Logos (Symbols)
Markenpolitik
Wahrnehmung
More Details
ISBN
9780749470012
Staff View
Loading Staff View.
Loading, please wait
...
