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Eco-Business: a Big-Brand Takeover of Sustainability
Eco-Business: a Big-Brand Takeover of Sustainability
Author
Dauvergne, Peter
Publisher
MIT Press
Publication Date
2013.
Language
English
Book
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On Shelf
Salem State University - Stacks
HC 79 .E5 D346 2013
1 available
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NoveList
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Table of Contents
From the Book
Acknowledgments
The politics of big brand sustainability
The eco-business setting
The eco-business market advantage
Eco-business tools of supply chain power
The supply chain eco-business of brand growth
Eco-business governance
Bibliographical references
Index.
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Author Notes
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Subjects
Subjects
Branding (Marketing)
Electronic books
Environmental aspects
Sustainable development
Sustainable development -- Environmental aspects
More Details
Contributors
Lister, Jane
ProQuest (Firm)
ISBN
9780262018760
9780262313063
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