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Designing logos: the process of creating symbols that endure
Designing logos: the process of creating symbols that endure
Author
Gernsheimer, Jack
Publisher
Allworth Press
Publication Date
c2008
Language
English
Book
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NoveList
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Table of Contents
From the Book
Section I. Logos through the ages : Historical perspective
Logos in the larger context
Beginning the process
Putting "pen to paper"
Alternatives to the symbol
Presentation preparation
The first client presentation
Subsequent presentations
After the final selection
The standards manual
Section II. Classic logos
Section III. Evolving designs.
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Author Notes
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Subjects
Subjects
Arts, Crafts & Hobbies
Design
Industrial design coordination
Logos (Symbols)
Logos (Symbols) -- Design
More Details
Contributors
Gernsheimer, Jack
Author
ISBN
9781581156492
9781581157512
UPC
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