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Start your own public relations business: your step-by-step guide to success
Start your own public relations business: your step-by-step guide to success
Author
Lynn, Jacquelyn
Publisher
Entrepreneur Press
Publication Date
©2009
Language
English
Book
Show Edition
On Shelf
Salem State University - Stacks
HD 59 .L96 2009
1 available
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NoveList
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Table of Contents
From the Book
So what is PR anyway?
A day in the life
What do you have to offer?
Who are your clients and how do you sign them up?
Client relations
PR and the Internet
Building media relationships
Grow your firm through professional alliances
Structuring your business
Locating and equipping your business
Startup economics and setting fees
Assembling your team
Financial management.
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Subjects
Subjects
Management
New business enterprises
Public relations firms
Public relations firms -- Management
More Details
Contributors
Entrepreneur Press
ISBN
9781599183381
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